Budweiser’s new Super Bowl commercial tells the story of the German immigrant who co-founded Anheuser-Busch and the brand’s deep roots in St. Louis.
The beautifully shot commercial, titled “Born the Hard Way,” was released Tuesday, and hits in the midst of a raging immigration debate, according to news reports.
It celebrates the struggle of the company’s founder to make it to St. Louis — still the company’s headquarters — and realize his vision of creating a new kind of beer.
